Tuesday 3 June 2014

Tate Badges Final Design

We were asked to create a badge set for our selected Art Movement, I chose Pop Art during the 1950's and 1960's. Pop art is an art movement that emerged in the mid-1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine artby including imagery from popular culture such as advertising, news, etc. In pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. The concept of pop art refers not as much to the art itself as to the attitudes that led to it.
Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques.
Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Post-modern Art themselves.
Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell's Soup Cans labels, by Andy Warhol. Even the labeling on the shipping box containing retail items has been used as subject matter in pop art, for example in Warhol's Campbell's Tomato Juice Box 1964, (pictured below), or his Brillo Soap Box sculptures.

My Badge backing card



We had to include the Tate Modern Logo in our design somewhere, I placed mine in the top left of my backing card. I added a barcode to make it look like the final version that would be sold. We also had to used existing art work for our badges and backing, I decided to use this famous pop art image for the background. 


My Badge Designs


These are my final designs that I have chosen for my 3 badges, i wanted to use unique images that all have the same colour pallet and would be very eye catching. The reason they are square designs is because that is how I design them, I added circles to show what the badge face would look like when they are printed. 


(I will be adding photos of the badges when they are made and the final product)


Images used



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